There’s a quiet shift happening. Not loud. Not announced. Not trending. Just noticeable. High performers are disappearing from dating apps. Not because they can’t compete. Because they don’t need to. The Open Marketplace Problem Dating apps are open markets. Anyone can enter. Anyone can message. Anyone can perform. Which means there is no barrier to access. And when access is unlimited, value declines. The same people who carefully vet business partners, trainers, investments